Privacy Policy

1. Who we are & how to contact us

Controller: Hupla Ltd t/a UPLA, a company registered in England and Wales.
Registered office / company number: Leeds UK / 16183153.
Email: privacy@upla.uk

2. The data we process

• Account & contact data: name, email, company, role, login identifiers.
• Usage & technical data: device/browser info, IP address, event logs, diagnostics, and crash reports.
• Support data: content of support requests, error snapshots, and related correspondence.
• Website data: cookies or similar technologies for essential functionality, analytics, and preferences.

3. Sources of data

We collect data directly from you, from your use of the Services, and from publicly available or third‑party sources (e.g., analytics or anti‑fraud services).

4. Purposes & legal bases (UK GDPR)

• Provide the Services and Software - Contract.
• Security, fraud prevention, diagnostics — Legitimate interests.
• Improving the Services (analytics, performance) — Legitimate interests.
• Customer support & communications — Contract / Legitimate interests.
• Legal compliance (records, tax, requests from authorities) — Legal obligation.
• Marketing communications — Consent (you can withdraw at any time).

5. Sharing your data

We share personal data with: (a) hosting, storage, email, logging and analytics; and (b) professional advisers, and where required by law. We do not sell personal data.

6. International transfers

Your data may be transferred outside the UK/EEA (for example, to the United States) and protected by appropriate safeguards such as the UK International Data Transfer Addendum (IDTA) and/or EU Standard Contractual Clauses, plus additional technical and organisational measures.

7. Security

We implement appropriate technical and organisational measures to protect personal data, including encryption in transit and at rest (for sensitive credentials), access controls, least‑privilege, and regular monitoring. No method of transmission or storage is 100% secure.

8. Data retention

We retain personal data for as long as necessary to provide the Services and for legitimate business or legal purposes (e.g., record‑keeping).

9. Your rights

Subject to applicable law, you have rights to access, rectify, erase, restrict, object to processing, and to data portability. You also have the right to withdraw consent (where relied upon) at any time. To exercise these rights, contact privacy@upla.uk.

You can complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk or your local supervisory authority.

10. Children

The Services are not directed to children and are intended for personal and business users aged 18+.

11. Cookies

We use essential cookies to operate the site and may use analytics cookies to understand usage and improve the Services. Where required, we will ask for your consent. You can manage preferences through your browser or our cookie banner.

12. Changes to this Policy

We may update this Policy from time to time. Material changes will be notified (e.g., via email or in‑app). The “Effective date” above indicates the latest version.

13. Contact

Contact Us